One Good Story - Olympics

In preparation for the 2018 Winter Olympics in PyeongChang the NBC Sports Olympic marketing team brought all of team USA's best athletes to one place.  Over the course of the week we gathered a year's worth of content.  I saw it as an opportunity to connect audiences with the athletes in a way we've never done before.  If people could hear something personal in their words, I knew it would resonate.  Even more so if we brought their words to life through design and animation.

I asked each to tell one good story, we then sought some wonderful artists to aid in characterizing, designing, and animating each tale.  Lindsey Vonn, Shaun White, and Mikaela Shiffrin's stories were selected and I worked with animators Alex Horan, Matt Marblo, and Julie Zammarchi respectively.  

Shaun White

In preparation for the 2018 Winter Olympic Games in PyeongChang the NBC Sports Olympic marketing team brought all of team USA's best athletes to one place.  Over the course of the week we gathered a year's worth of content.  I saw it as an opportunity to connect audiences with the athletes in a way we've never done before.  If people could hear something personal in their words, I knew it would resonate.  Even more so if we brought their words to life through design and animation. I asked each to tell one good story and later we chose the best and cut them down.  We sought some wonderful artists to aid in characterizing, designing, and animating each story.  We selected Lindsey Vonn, Shaun White, and Mikaela Shiffrin's stories and worked with Alex Horan, Matt Marblo, and Julie Zammarichi respectively.   Eric Woods – Concept/Director Joseph Lee – SVP Content/Creative Director Kevin Shinkle - Art Direction Matt Marblo - Shaun White Animation Alex Horan - Lindsey Vonn Animation Julie Zammarchi - Mikaela Shiffrin Animation Gabrielle Weintraub - Project Manager Chris Monaco - Title Animation Will Baptist - Editor Corey - Editor Dave Novak - Editor
 

LINDSEY VONN

In preparation for the 2018 Winter Olympic Games in PyeongChang the NBC Sports Olympic marketing team brought all of team USA's best athletes to one place.  Over the course of the week we gathered a year's worth of content.  I saw it as an opportunity to connect audiences with the athletes in a way we've never done before.  If people could hear something personal in their words, I knew it would resonate.  Even more so if we brought their words to life through design and animation. I asked each to tell one good story and later we chose the best and cut them down.  We sought some wonderful artists to aid in characterizing, designing, and animating each story.  We selected Lindsey Vonn, Shaun White, and Mikaela Shiffrin's stories and worked with Alex Horan, Matt Marblo, and Julie Zammarichi respectively.   Eric Woods – Concept/Director Joseph Lee – SVP Content/Creative Director Kevin Shinkle - Art Direction Matt Marblo - Shaun White Animation Alex Horan - Lindsey Vonn Animation Julie Zammarchi - Mikaela Shiffrin Animation Gabrielle Weintraub - Project Manager Chris Monaco - Title Animation Will Baptist - Editor Corey - Editor Dave Novak - Editor
 

MIKAELA SHIFFRIN

In preparation for the 2018 Winter Olympic Games in PyeongChang the NBC Sports Olympic marketing team brought all of team USA's best athletes to one place.  Over the course of the week we gathered a year's worth of content.  I saw it as an opportunity to connect audiences with the athletes in a way we've never done before.  If people could hear something personal in their words, I knew it would resonate.  Even more so if we brought their words to life through design and animation. I asked each to tell one good story and later we chose the best and cut them down.  We sought some wonderful artists to aid in characterizing, designing, and animating each story.  We selected Lindsey Vonn, Shaun White, and Mikaela Shiffrin's stories and worked with Alex Horan, Matt Marblo, and Julie Zammarichi respectively.   Eric Woods – Concept/Director Joseph Lee – SVP Content/Creative Director Kevin Shinkle - Art Direction Matt Marblo - Shaun White Animation Alex Horan - Lindsay Vonn Animation Julie Zammarchi - Mikaela Shiffrin Animation Gabrielle Weintraub - Project Manager Chris Monaco - Title Animation Will Baptist - Editor Corey - Editor Dave Novak - Editor

 

Eric Woods – Concept/Director
Joseph Lee – SVP Content/Creative Director
Kevin Shinkle - Art Direction
Matt Marblo - Shaun White Animation
Alex Horan - Lindsay Vonn Animation
Julie Zammarchi - Mikaela Shiffrin Animation
Gabrielle Weintraub - Project Manager
Chris Monaco - Title Animation
Will Baptist - Editor
Corey - Editor
Dave Novak - Editor